Georgia Auto Dealership Increases Internet Car
Sales with Dealerskins Web Solutions
NASHVILLE, TN,
September 4, 2007 –
In an effort to create a website with better online inventory display and to
increase Internet sales, one Georgia
automobile dealership recently implemented a Dealerskins web solution. The
dealerships’ Internet vehicle sales have since increased from 4% to 28% of
total units sold.
Bill Johnson Motors, a family-run
Pontiac, Buick, GMC and Cadillac dealership serving LaGrange and Western Georgia, signed up with Dealerskins in February
of 2007. Within 40 days the new site was
up and running. Ninety days later, the dealership had more than quadrupled
Internet car sales.
2007 marks the 63rd year of
operation for Bill Johnson Motors. The dealership, now in its third generation
as a family run-business, is a cornerstone of the local community. The dealership is recognized for its
outstanding customer service, honesty and integrity.
Since their new Dealerskins website
went live in March of 2007, monthly Internet vehicle sales have increased to about
25%. “With recent traditional retail sales dipping
slightly due to market conditions, the resulting increase from Internet sales
has served to help fill that sales gap in a time of increasing regional
competition,” commented General Sales Manger Patrick Johnson.
According to Johnson, the biggest
change with the new website has been the automation of all vehicle inventory.
At any given time the website displays 80-90 cars. Tools built into the website
allow Johnson to manage the data to produce the best results for his
dealership. “It allows me to see what models are the most shopped. I can link
specials to this so a website visitor has an incentive to stay longer. I have
the ability to put a certificate on the home page and most shoppers will use it
for a dollar amount off the purchase price.
I can also run weekly specials, such as a vehicle we really want to move
or some kind of unique unit. We have
sold a number of cars through that avenue,” said Johnson.
Johnson is also pleased with the professional
image projected by their website. This encourages customers to go deeper into the
dealership website and increases lead submission and sales. “We now have a site
that can keep the customer there and give them a reason to call. It creates a great impression of our
dealership, flows well and is easy to navigate. Customers can quickly find what
they are looking for,” Johnson added.
New plans
for the website include improved Search Engine Optimization (SEO) features. Johnson
recently attended a Dealerskins User Group session in Atlanta to learn best practices and how to
best optimize the dealership website to increase traffic. “I talked to one of
the Dealerskins SEO experts. I am looking forward to putting new techniques
into effect and seeing the results they will produce in more visitors to our
site,” Johnson commented.
About Dealerskins
Dealerskins,
a division of Dominion Enterprises, provides automotive dealers beautiful,
powerful, distinctive web solutions. The
company’s expertise comes from real-world dealership experience and a passion
for listening and responding to dealers’ needs.
In fact, company founders designed, built and used the first Dealerskins
websites while employed at a top-50 dealership group. Dealerskins recognized that automotive
dealers require high-caliber, dynamic websites to meet car buyers’ needs. Dealerskins was founded in July of 2000 to
serve those needs. Dealerskins` websites
have won numerous awards for excellence.
For more information visit www.dealerskins.com
About
Dominion Enterprises
Dominion
Enterprises, headquartered in Norfolk, Va., is a leading media and information services company
serving employment, real estate, automotive, recreation and industrial markets
in the United States.
The company operates a variety of technology businesses that offer Internet marketing,
Web site design and hosting, lead generation, CRM, and data capture and
distribution services including Advanced Access, PowerSports Network, and
Dealer Specialties. The company has more than 500 paid and free magazine titles
such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle
Trader and RV Trader with a combined weekly circulation of over 5
million, and more than 40 market-leading Web sites such as EmploymentGuide.com,
ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million
unique monthly visitors. The company has nearly 7,000 employees nationwide and
2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.